"Our aim is to explore and explain how and why we see what we do." - Lotto Lab website.
How do we see color, value, shape, and to what purpose? Scientist Beau Lotto, founder of Lotto Lab, shares his research and opinions.
This video was from his lecture at TEDGlobal 2009. TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.
Link Lotto Lab
Link TED
