Design Observer - Current Ideas and Conversations About Design Thinking

Design, Culture, Change. The Design Observer Website is a comprehensive, rich web environment with stimulating information about design and culture delivered in multiple formats under the headings: Observatory, Change Observer, Places, Observer Media.

Design Observer was founded in October 2003 by Michael Bierut, William Drenttel, Jessica Helfand and Rick Poynor with design and technology by Ruby Studio.

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What is Design Thinking Anyway?

"Most companies today rely on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate, organizations need to employ the characteristics of great design: a deep understanding of the user, creative resolution of tensions, collaborative prototyping and continuous modification of ideas and solutions. This is design-thinking." - Roger Martin, The Design Observer Group Website, 2009

" 'What is Design Thinking' is an excerpt from Roger Martin's new book The Design of Business: Why Design Thinking is the Next Competitive Advantage (Harvard Business Press, 2009)."

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